Affiliate Tracking: Links, Sub-IDs & Conversion Measurement

Affiliate tracking connects a traffic source or placement to a downstream conversion. Good tracking lets you answer not only “did I get clicks?” but “which source produced revenue?”

On this pageWhat to capture Clicks are not conversions Network compatibility ClickMagick context

What to capture

Traffic source and campaign
Placement, creative or sub-ID
Click timestamp and identifier
Conversion type and value
Cost when available

Clicks are not conversions

A tracking link can prove a click happened without proving a sale happened. Reliable affiliate measurement needs a conversion signal from a pixel, postback, API or network reporting relationship.

Network compatibility

Confirm the network can return conversion data using postbacks, APIs, pixels or supported sub-ID parameters. A tracker is only as useful as the data it can receive.

ClickMagick context

ClickMagick retains affiliate-oriented features alongside its broader attribution platform, including tracking links, Smart Links/rotators and affiliate campaign support.

TrackingStack editorial standard: product claims and current plan details are attributed to public merchant information where applicable. We do not invent firsthand use, ratings, testimonials or performance results.