About TrackingStack

TrackingStack is an independent editorial publication focused on ad tracking, attribution, conversion measurement and the software used to connect marketing activity to outcomes.

What we cover

Core topics include tracking software, attribution models, first-party and server-side tracking, affiliate measurement, paid-media reporting, click fraud and campaign metrics.

How we make money

Some links are affiliate links. If a reader signs up or buys through one of those links, TrackingStack may receive a commission. Compensation does not justify inventing product claims, ratings or experience.

Editorial approach

We distinguish merchant-stated features and pricing from independent analysis. Time-sensitive product information is reviewed against public sources before publication and should be rechecked when vendors change plans or features.